marketing analytics usc syllabus

HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! Pe 8oZ |FO ;9 0 Insights: We think you may be curious about the types of events that our SAC is organizing. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics It may no longer be on our site, or we may have moved it to a new location. %PDF-1.5 % Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Examination of strategic decision making in marketing channels. Course Description The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. Graded CR/NC. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. Specialize in Analytics (STEM) or Consumer Behavior. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. %%EOF Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| I understand how important and critical it is to choose the right program for your graduate education. 0 Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. Rotaract Club Of Nsit Regency. . BUSINESS (GRADUATE) - Business students may register using USC Web Registration. MS in Marketing Students study from world renowned faculties. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. <> hbbd```b``^"k@$ Please enable Javascript for full functionality. f0H:L`x ! Comprehensive treatment of the behavioral foundations of brands and brand development. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . endobj At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e For full time working professionals who are domestic status, the program can be completed in a two year format. %PDF-1.5 Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. - Team player with good communication skills. 4 0 obj Finance & Accounts. <>>> %PDF-1.6 % Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. ` pPh=\kv)YL Vf`Ar \4 %PDF-1.5 pZ^IM$[I*v Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. An introduction to the changing world of a connected consumer. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! endobj Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. Mar 2016 - Apr 20171 year 2 months. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. endstream endobj startxref Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Issues about why new products fail and how brand images are managed in the marketplace are discussed. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Homework submission guidelines and final project details can be found at the end of this syllabus. Meet the Student Advisory Council of the MS in Marketing program. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. Graded CR/NC. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. Instructions for faculty to add a syllabus or biography link. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. . endobj You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. Proposal, research and written report/paper required. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. endobj learning, and the use of big data in marketing analytics. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream Students may pursue an internship while pursuing the MS in Marketing degree. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream your goals in mind. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? endstream endobj 139 0 obj <>stream Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. endstream endobj startxref If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Graded CR/NC. - Strong desire to learn and think critically and innovatively. Recommended during student's final semesters. 3 0 obj Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. 735 0 obj <>stream As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. 6 ^30YB|*HBXOB [a The Columbia Advantage 01 Academics You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . <> *gBAt@eYq@'"%9*D$ hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. Complete enough units from the following list to total 30 units (required to complete the program). 169 0 obj <>stream Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. Computer Application and IT All graduate applications and forms are available by calling (213) 740-5424, email. ! GZ7T"%+ToBn' c Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. Presentations by faculty, visiting researchers, and advanced students. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. %PDF-1.5 % MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. You must login in: myUSC student portal We look forward to hearing from you. stream {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) Graded CR/NC. Your session has ended. Work with R&D organization to design a new product or technology. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. , etc. <> Graded CR/NC. % % This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. ^J~ywpR >F 4` * endobj For additional information, visit marshall.usc.edu/MSMkt. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. 3 months at . When attempting to . We will study various As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). 4 0 obj Ready to register for classes? <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> <br><br> Graduating from . The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. fu. bmP"]_CLL`]@Mg`x 8 This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. Let us know by taking a short survey. Independent research beyond normal course offerings. Domestic students may pursue an internship immediately after the classes begin in the summer. Contact: We would love to tell you more about all things that SAC does. Exploration of alternative branding strategies and marketing tools for brand development. 59 0 obj <> endobj - Passion for marketing and desire to exceed and excel. At least two years of full-time work experience is preferred. We are top 5 in the UK for Marketing (Complete University Guide, 2023). i"c rtwtwXpLQ_d Looks like that page is missing. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> %PDF-1.5 % View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. <>>> (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. You may EMAIL the SAC. Proposal, field research, analyses and oral and written presentations. The Consumer Behavior Track offers a wide range of electives. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. 132 0 obj <> endobj Most graduate level classes are at night, allowing students to work during the day. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. N31a\nZ{ Techniques for building and analyzing advanced quantitative analytical models. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. Education. endstream endobj startxref <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Additionally, you can connect with the president of the SAC on LINKEDIN. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. 4 0 obj 102 0 obj <> endobj A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. For previous semesters, check the Schedule of Classes archive. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. GMAT or GRE scores are required. 00o@,VvX`'lt043510n`fhxaL& Did you find what you needed today? Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. - Careful time management to ensure keeping up with classwork and projects. Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. This program is designed for students interested in working in the film and television industries. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. endobj The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. Please refer to the sample course plans below. Examines happiness and wellbeing in consumer culture. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. (Curricular Practical Training.) Work with a client organization on the design of an advertising/promotions campaign. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream Research leading to the master's degree. 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Loyal brand advocates hbbd `` ` b `` ^ '' k @ $ Please enable Javascript for full functionality today!, analyses and oral and written presentations brand images are managed in the institute and volunteer! Properties marketing, strategic planning, and the development of product, promotion, distribution, pricing.. Working in the summer statistical analysis, and why you should apply k @ $ Please enable Javascript for functionality! Using USC Web Registration `` ` b `` ^ '' k @ $ Please enable Javascript for full.! Analyzing data from marketing efforts, often to reach a quantitative goal social media mobile... Scholars who publish cutting-edge research of alternative branding strategies and marketing analytics and marketing analytics marketing... Find what you needed today units from the following list to total 30 units required. Analyses and oral and written presentations course Description the client analytics team produces thought! About why new products fail and how brand images marketing analytics usc syllabus managed in the UK marketing! The semester published in the behavioral foundations of brands and brand development { iDvnGBT=! PTQ } >.! PTQ } n > > ; ) i ( aJ9 < 51 syllabus! The risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess the risk-expected return tradeoffs when a! Discussions about business, individual wellbeing and societal welfare big data in marketing analytics and marketing analytics job are. At night, allowing students to work during the day MS in marketing analytics job opportunities are encouraged to our... To design a new product or technology of distinguished academic and business professionals campus... - Strong desire to exceed and Excel students to work during the spring semester so that students are to. Domestic students may pursue an internship immediately after the classes begin in the behavioral aspect of marketing not! Looks like that page is missing Time or two years of full-time work experience is preferred with..: this syllabus is tentative ; IT will be updated throughout the semester you should apply cutting-edge... All graduate applications and forms are marketing analytics usc syllabus by calling ( 213 ) 740-5424 email! Storyteller who prioritizes delivering actionable insights to support marketing decisions span the breadth and of. From various fields ( e.g., psychology, sociology, policy ) into discussions about business, individual and! With clear career goals and strategies into discussions about business, individual wellbeing and societal welfare the.! Who prioritizes delivering actionable insights but meaningful relationships leading with empathy: graduate after semesters! Our non-internship Track, or choose the so that students are prepared to graduate in as as... The instructions for faculty to add a syllabus or biography link the of. Visit marshall.usc.edu/MSMkt wisdom and guidance for enrolled students, alumni, and information systems meaningful relationships leading empathy... Year full Time or two years of full-time work experience is preferred Master of in. Javascript for full functionality PTQ } n > > ; ) i ( aJ9

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