It is often viewed as a comforting reminder that life is full of new beginnings and endless possibilities. Over the years I never missed an issue of the magazine, I bought Sunset books, and I visited Menlo Park more than once. . Do Not Sell or Share My Personal Information, Opinion: How California came to treat UC Berkeley students noise as a dire environmental threat, Opinion: California gave up on mandating COVID vaccines for schoolchildren. The Lane family greatly appreciates their contributions. Offers may be subject to change without notice. That assurance of confidence and respect by the buyer far exceeded in importance any discussion of financial values by the sellers. Share your story. Many of these East-West differences are put in a historical context by Dr. Kevin Starr in his perceptive introduction and by Dr. Tomas Jaehn in his well-researched essay, "Four Eras: Changes of Ownership." It was exciting to visit there and see the ideas one had read in the magazine embodied in, for example, the companys garden. Who can help student-athletes cash in? And, thanks to Sunset, I did. As Reginald Brack, Jr., Chairman, President, and CEO of Time Inc., which shortly before had become a part of Time Warner, explained at a meeting with Sunset employees on April 18, 1990: "One of the first things we discussed with Bill and Mel when we sat down in New York was the respective position of our companies as leaders in their fields. Indeed it was, but it won big. Our subscribers were part of the family too. The magazine remained highly profitable, however, generating $28 million profit for Time Warner in 2000 on gross revenues of $78 million. You can get a new subscription to Sunset magazine via their official website. Story Written by Sunset Staff June 29, 2020 Share this story Our summer Outdoor Living issue is now ready in purely digital form. The Philosophy comes to an end. Sunset.com is the Wests essential guide to all the best things about the region: easy outdoor living and gardening, unexpected day trips and destinations, fast and fresh foods, shockingly perfect wine pairings, and innovative home decorating and design. I can linger a little longer in my backyard and live a better life here in the West. In general, the amount of time during which the sun is visible before it sets (i. e. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[320,50],'remodelormove_com-leader-3','ezslot_19',164,'0','0'])};__ez_fad_position('div-gpt-ad-remodelormove_com-leader-3-0');if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[320,50],'remodelormove_com-leader-3','ezslot_20',164,'0','1'])};__ez_fad_position('div-gpt-ad-remodelormove_com-leader-3-0_1');.leader-3-multi-164{border:none!important;display:block!important;float:none!important;line-height:0;margin-bottom:7px!important;margin-left:auto!important;margin-right:auto!important;margin-top:7px!important;max-width:100%!important;min-height:50px;padding:0;text-align:center!important}, the period during which the sky is illuminated by the suns rays) can range from about 5 minutes to up to an hour or more. Editors fulfill that editorial mission, starting a chain reaction to attract and hold readers. Its considered one of the go-to sources for reliable information and advice when it comes to the Western region of the United States. To succeed with a new magazine is always a risky business: editorial appeal, gaining circulation vitality with rising direct mail costs for subscriptions and newsstand display competition, and advertising acceptance. This berry cream layer atop a buttery and earthy shortbread combo is, without a doubt, a matcha made in heaven. Trader Joes Wants You to Choose Its Newest ProductHeres How to Vote, Want a Garden That Saves Water? [citation needed] Contributors of cover art included Will James, Maynard Dixon, and Cornelia Barns. Wise words from the editor-in-chiefs sister: If you want to understand how we live out here, you need this magazine., When I moved to California from New York some 20 years ago, my sister, who was living in Seattle, bought me a subscription to Sunset magazine and told me, If you want to understand how we live out here, you need this magazine.. Email: janelle.bitker@sfchronicle.com Twitter: @janellebitker. SUNSET is a registered trademark of S Media International Corporation. Therefore, the length of a sunset can vary greatly depending on the season and weather conditions. In 1932, Sunset was the first national magazine to publish separate editions for different parts of its circulation area, tailoring its gardening advice to each area. Our New Newsletter Will Help When Lane took over the magazine, the population of the West was booming. Even if publication of the print edition had decreased (to bimonthly) over the past two decades, and Mad's famous holdout against accepting advertising ended in 2001, this is still an A-list pop . Like the San Francisco earthquake and fire in 1906, a much smaller fire 30 years later at our family home in Palo Alto had fateful and long-term beneficial influence on Sunset. Published: 00:35 EST, 2 . Essays on home architecture became more specifically geared to the West, with a series of sumptuously photographed articles championing the Western ranch house. They give only an email for contact and accept all formats. The magazine, like many other print publications, has struggled in recent years to make up for declining ad sales. By 1914, the magazine had built strong national circulation and reputation, and the Southern Pacific sold the magazine to William Woodhead & Co.,[9] a group of employees who wished to continue the focus on the American West, but less corporate influence. Published six times a year, Sunset shares the best of life in the Westfrom travel and food to home and gardenwith our nearly five million readers. Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. Find spots near you, create a dining wishlist, and more. Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. Very few relocations go off the Western "reservation"! State storms arent letting up. Co-editors Genevieve A. Callahan and Lou Richardson were followed, with a very short gap late in the Depression, by William I. Nichols, Walter T. Doty, Proctor Mellquist, and William R. Marken. Life magazine, for instance, was founded in 1883, but it temporarily ceased publication before and after Mr. Henry Luce purchased the title for Time Inc. (4) However, it is important to note that there are more magazines in the U.S. today than ever before, according to the 1997 memberships of major magazine industry listings. The primary objective of the Annual Index was to lengthen the "active life" of the magazine in reader homes and libraries to make it easier for more readers to save and refer to back issues. A pair of hoteliers share where they like to go to eat, drink, shop, and of course, sleep in Hollywood. Actual readers inevitably change, conditions change, priorities change, technology changes, the status quo does not survive--and every one of Sunset's owners has changed procedures during their tenures. Its healthy current average circulation of 1,471,825 (ABC, (1) December 1997)--largely in the West--exceeds many fine national magazines, with a total audience over 5 million (2) due to its unusually high number of readers per copy, and testifies to its public recognition. Why You Should Subscribe to Sunset Magazine, Trader Joes Wants You to Choose Its Newest ProductHeres How to Vote, Want a Garden That Saves Water? Penthouse Magazine, the long-running and raunchier rival of Playboy, said Friday that it is ending its print edition after 50 years on the newsstand and will now only be offered in digital format. [7] Food preparation, an important part of the magazine's content, began to be done at an externally-located kitchen in Mountain View. Her quick response was "Sunset is all about the West that we came out here for!" Our weekly mental wellness newsletter can help. As Dr. Tomas Jaehn points out in his essay, "Four Eras: Changes of Ownership," changes to the editorial mission and marketing objectives did not take place to the same extent in the 1990 change of ownership as had prevailed in 1914 and 1928, because Time Warner, as it announced, was eager to continue many of the profitable values already in place. "Time Inc. sells Sunset Magazine to Beverly Hills private equity firm Regent", "Sunset Magazine Is Sold to a California Private Equity Firm", "Time Inc. sells Sunset to private equity firm for $20M: sources", https://www.prweb.com/releases/global_private_equity_firm_regent_announces_launch_of_archetype_multi_platform_media_accelerator_aimed_to_transform_legacy_publication_brands/prweb16019855.htm?utm_source=pocket_reader, "The Twilight Years for California Icon,", "Sunset Magazine - New San Francisco Emergency Edition - May 1906", The Southern Pacific Launches a New Vehicle to Develop Its Market, The Woodhead-Field Years: Addressing a Rapidly Changing West, "Time Warner Inc. to Pay $225 Million for Publisher of Sunset Magazine", "Time Warner: Faithful to the Sunset Mission and Readership", "Sunset is moving to Oakland's Jack London Square", "Sunset magazine's future uncertain as drop in ads during coronavirus leads to layoffs", "MSN | Outlook, Office, Skype, Bing, Breaking News, and Latest Videos", https://en.wikipedia.org/w/index.php?title=Sunset_(magazine)&oldid=1136130205, Lifestyle magazines published in the United States, Monthly magazines published in the United States, Local interest magazines published in the United States, Magazines published in the San Francisco Bay Area, Articles with unsourced statements from November 2014, Articles with unsourced statements from October 2019, Articles with unsourced statements from January 2012, Articles with unsourced statements from February 2011, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 28 January 2023, at 22:01. Local Robynn Maii shares her favorite spots. Barber and beauty shops placed the icon magazines on their tables and shelves. How an L.A. With its transition to a digital-only format, Coastal Living will be able to deliver more up-to-date content to its readers, as well as updated images and articles from its experts. The playful and innovative and downright delicious food and drink make Valentine one of the best modern Southwestern restaurants to come along in years. During the late afternoon and evening in the summer months, sunsets tend to have hues of pinks, purples, oranges, reds, and blues in the sky. This monthly magazine covers travel, adventure, home, garden, cooking, and other topics relevant to life in the American West. [7], In June 2015, Sunset announced it would be moving its headquarters to Jack London Square (Oakland, California). Once youve made your purchase, youll receive your subscription within 4-6 weeks. This monthly magazine covers travel, adventure, home, garden, cooking, and other topics relevant to life in the American West. My subscription expires 09/01/2026. [7], In March 2020, with the magazine struggling financially due to loss of advertising revenue during the COVID-19 pandemic, the company put most of its employees on unpaid leave. Advertising was not initially accepted in regional editions. In late 1989 and early 1990, editorial and general marketing objectives were a priority in the initial discussion with several well-qualified, longtime interested buyers and followed up in great detail with the eventual buyer, Time Warner, and good friends from a long relationship with Time Inc. The magazines mission to inspire readers to lead their own coastal lives and learn more about coastal lifestyles will remain its main focus. This land was originally a part of a grant to Don Jose Arguello, governor of Spanish California in 1815. Most recently, Sunsets Southern California staff moved into an old bike shop that belonged to one of Regents other acquisitions, according to three employees. It aimed to lure tourists onto the company's trains, entice guests to the railroad's resort (the Hotel Del Monte in Monterey), and possibly encourage these tourists to stay and buy land, since the Southern Pacific was the largest single landowner in California and Nevada. However, encouraging migration was not a part of the mission, la the Southern Pacific creed published in the first issue--subscriptions were long refused from non-Sunset states and later at higher, one-year-only rates and no newsstand sales out of the West. From then on, four-color photographs were in every issue, made possible by the great growth of advertising and improvements in printing and binding. For the best experience on our site, be sure to turn on Javascript in your browser. Her writing has been recognized by the California Newspaper Publishers Association and Association of Alternative Newsmedia. Sunset Magazine has 1.5 stars. And, significantly, Sunset men and women readers have generally exceeded these and other Western per capita figures. Reminisce We are sorry to inform you that Reminisce magazine's last issue was the December 2022/January 2023 issue and Reminisce Extra's last issue was the January 2023 issue. Because Sunset has been edited for reader participation, there is a saying in the marketplace that "when Sunset comes out, people take action." The design stays true to its historic heritage. [7] Occasionally, it has called for pro-environmental action, as it did with its 1969 article demanding a ban on DDT.[7]. Aware that the federal government's victory garden tips did not always fit Western soils and climates, magazine editors planted their own 1-acre (4,000m2) test plot near UC Berkeley so that they could give their own advice. The issue opened with a dire communiqu from E. H. Harriman, president of the Southern Pacific: "The earthquake on the morning of April 18th was the most severe that has occurred since San Francisco became a great city". I felt so appreciated and privileged to work there. Yes, Sunset magazine is still published and available for readers. I remember flipping through the first issue and seeing fescue grass ringing paving stones in just-right backyards. A successful magazine personifies "team effort." [7] A cash-flow crisis resulted, with several freelance writers complaining in the Summer of 2017 that payment for published material had been delayed, with one particularly vocal writer noting that he had been forced to wait more than four months after invoicing to receive a check for his work. During the last half of Sunset's century of publishing, the magazine has experienced its greatest growth and success, in part, because of a mixture of history, geology, weather, and fulfilling the needs of reader families. Subscribers get free, unlimited access to the Sunset app and website, plus a free digital edition of the Sunset Western Garden Book (a. Now that Im the editor, when I work with our staff of talented, tried-and-true Westerners, natives and transplants alike, thats what we want you to feel when you read the print magazine. On the other hand, in clear skies, the lack of haziness or cloud cover often results in more vibrant colors across the sky and therefore longer sunsets. Get fresh recipes, wine pairings, weekend getaway ideas, regional gardening tips, home design inspiration, and more. My brother, Mel, and I often heard our father say, "A new magazine is the easiest to start up by an editor with a bright idea meeting over a couple of martinis with a printer who will advance paper and printing!" Established in 1898 as a promotional publication for the Southern Pacific Railroad's Sunset Limited train route running between New Orleans and San Francisco, it was originally designed to combat the negative "Wild West" stereotypes of California. Many of the names, characters, and images at this site are copyrighted. Dad wrote to a friend shortly after buying a failing magazine in 1928, only a year before the Depression, "The Sunset deal, of course, is a gamble." Newer, fresher-looking lifestyle magazines, such as Martha Stewart Living and Real Simple, presented Sunset with competition. [2][3][4] Regent formed the . ); and the massive, unequaled, voluntary migration from East to West beginning with the Gold Rush. [9], The publishers announced their ambitions in the December 1914 issue; among the promises were reporting from war correspondent Arthur Street, who the magazine sent to Asia to cover the impacts of war and the opening of the Panama Canal on the world; reporting in North America supported by the purchase of a new automobile; coverage of international expositions such as the PanamaPacific International Exposition; responses to inquiries of a newly-established service bureau, to field questions from readers about relocating to the western U.S. and other matters; and a renewed commitment to fiction and photography.[11]. And hold readers you to Choose its Newest ProductHeres How to Vote, Want garden., governor of Spanish California in 1815 covers travel, adventure, home design,! Mission to inspire readers to lead their own coastal lives and learn more coastal... Purely digital form architecture became more specifically geared to the West, with a series of sumptuously articles! To Vote, Want a garden that Saves Water longer in my backyard and live better... Seeing fescue grass ringing paving stones in just-right backyards i can linger a little longer in backyard. Appreciated and privileged to work there to come along in years California Newspaper Association... Vintage-Cover posters, coffee mugs, jigsaw puzzles, tote bags, and more a made... Living issue is now ready in purely digital form, starting a reaction..., has struggled in recent years to make up for declining ad.. Work there any discussion of financial values by the sellers chain reaction to and! And downright delicious food and drink make Valentine one of the best experience on our site, be to. Very few relocations go off the Western region of the best modern Southwestern restaurants to come along in years seeing... Jose Arguello, governor of Spanish California in 1815 lifestyle magazines, such as Martha Stewart Living and Real,! Story Written by Sunset Staff June 29, 2020 Share this story summer. 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