At a time when pulling in massive audiences is more important than ever and the league explores ways to further increase its revenue, an early look at NFL TV ratings from the preseason show why this remains the No. A late matchup between the Indianapolis Colts and Arizona Cardinals also did well. The three most-watched drafts in NFL history have occurred in the last three years: 2019 (6.2 million), 2020 (8.3 million), 2021 (6.1 million).. Below, we look at NFL TV ratings from the 2021 and 2022 seasons with the latest updates on Super Bowl LVII. The 2021 debut of Thursday Night Football, a matchup between the New York Giants and Washington Football Team, likely delivered even better ratings than NFL Network hoped for in Week 2. As Pro Football Talk notes, those numbers are all steep improvements from the 2021 NFL playoffs. Already a subscriber? Once again, any changes made didnt deliver. Now consider the following: the Super Bowl -- the biggest cultural phenomenon we have in this country -- draws a rating in the mid-to-low 40s. During a season when they won the NFC East, the Cowboys local TV ratings in the Dallas-Fort Worth market were the ninth-highest in the NFL. Much of the revenue for the NFL is generated by its TV contracts. It started out as nothing more than a niche event for the most hardcore of fans. However, intrigue when it came to the San Francisco 49ers trading up to No. NFL TV ratings also have an impact on other things related to league operations. Do you have the Monday night game (9/13) viewers? With free agency around the corner, players rated how teams treated them off the field: for better or for worse. At a time when pulling in massive audiences is more important than ever and the league explores ways to further increase its revenue, an early look at NFL TV ratings from the preseason show why this remains the No. There wasnt a ton of drama atop the 2021 draft with the Jacksonville Jaguars eyeing Trevor Lawrence at one and the New York Jets linked to BYUs Zach Wilson with the second selection. LA Rams -- 10.5230. Its just part of the reason the NFL generated record-setting national revenue this past year. On Monday night, ESPNs broadcast and stream pulled in 12.52 million viewers (SportsMediaWatch). The Bills-Rams game averaged 19.54 million viewers per minute. Using the average # of MNF viewers from other weeks [excluding opening week] as a substitute for those negatively impacted weeks, the total viewing numbers would be around 4M higher. During the 2021 NFL regular season, NFL games ranked as the top 16, 48 of the top 50 and 91 of the top 100 telecasts on TV. These ratings consider not just talent under 25 but also the . That specific Super Bowl matchup saw Joe Montana and the 49ers defeat John Elways Denver Broncos by the score of 55-10, the biggest blowout in the history of the big game. NFL Media announced that its nationally-broadcasted games are averaging 17.3 million viewers per game (TV and digital), a 17% increase from the 2020 season. NFL teams anticipate the salary cap seeing nearly $20 million per season in the years ahead. The Dallas Cowboys accounted for five of the top 10 ratings. Those close to this situation called it unheard of. Some of the broadcast networks, such as CBS and Fox, even considered having advertisers pay less than what they had originally pledged to air ads during NFL games. To put this into context, I've interspersed these local TV ratings rankings with the national ratings for other major sporting events. Its the second-most watched Championship Sunday since 2015 and both broadcasts are the most-watched programs since Super Bowl LV. The AFC East champion Buffalo Bills had the leagues highest local TV rating, with a 47.16, edging out last seasons local TV champ, the Kansas City Chiefs (45.28). Braden Layer is set to return to the Gators after spending 2022 at Dayton. In comparison, the 2021 NFL Draft averaged 12.5 million viewers and the virtual 2020 NFL Draft averaged 15.3 million viewers. Just a season ago, when the Cowboys failed to make the playoffs, Dallas had the leagues 17th-highest rating. Since the regular season began, ratings and viewership are skyrocketing across all major networks entering Week 5. Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. Just makes more sense to list what the primary game telecasts were than to include all of them. As Pro Football Talk notes, those numbers are all steep improvements from the 2021 NFL playoffs. The game did 41.5 million viewers across CBS and Nickelodeon. As reported by Sports Media Watch, the Week 7 TNF clash between the New Orleans Saints vs Arizona Cardinals averaged just 7.82 million viewers for Amazon Prime. The entire 2020 preseason was canceled due to COVID-19 and fans were desperate for some football action. The NFL teams only play 16 games in a regular season while the NBA teams play 82. . Source: Nielsen Ad Intel Notes: Excludes PSA's. Spot TV Live+7 for P2+. When I click on Load Comments button on the NFL ratings page, the only comments that show up are three of my old ones from last season. Another good method for judging the quality of a team/city's fans, other than the more customary TV ratings, attendance or merchandising sales, is taking a local at internet search terms through Google trends. Stay up-to-date on latest sports media news, TV ratings and schedule information at Sports Media Watch, an industry authority since 2006. Unsurprisingly, it created ratings gold for NBC and the NFL once again. Cord-cutting has resulted in an estimated 12.82 million cable subscriptions since 2019, per MoffettNathanson, and its estimated 27 million households have cut since 2014. Whether its the ongoing pandemic or something else, said decline forced networks to scramble and strengthen relationships with sponsors. 2) The clinching game for the NBA Finals brought in 5.6 million viewers. Either way, Super Bowl LV between the eventual champion Buccaneers and Kansas City Chiefs represented the worst ratings for the big game since all the way back in 1969. NBC's "Sunday Night Football" is up 12% to 21.8 million viewers in the U.S. ESPN's "Monday Night Football" is pulling in 14.7 million viewers, a 17% gain. Arizona -- 20.8721. Fueled by the celeb status of one of the leagues most well-known players and a scandal involving deflated footballs, the social universe took note. . Also of note, Monday Night Football had its most-watched season opener since the year 2000. The Bills-Rams game averaged 4.6% of adults 18-34, 5.9% of adults 18-49 and 7.1% of adults 25-54 per minute. It marks a 14% increase from the total viewership from last years Week 3 game. The matchup last year between the Dallas Cowboys vs Pittsburgh Steelers pulled in a much larger audience (seven million viewers) because it featured two of the most popular NFL teams. With an unusually strong slate of games, the NFL TV ratings on Thanksgiving provided even stronger returns than some might have expected. According to SportsMediaWatch, the Thursday Night Football opener averaged an estimated 7.33 million viewers on the NFLs exclusive TV network. The entire 2020 preseason was canceled due to COVID-19 and fans were desperate for some football action. The NFL remains on top in a down year, and The CW's 'All American' is the only series to increase both its total audience . NFL Team Rankings More Rankings. Madden NFL 23 Official NFL Team Ratings. . Carolina -- 19.1423. It is the second-least watched Hall of Fame Game in a decade, but theres a reason for it. Now, its a three-day event that shows just how popular the NFL is compared to the other three major North American professional sports leagues. Meanwhile, the rest of Week 12 was a quieter draw. Rating: The percentage of television homes tuned to the game in the average minute. Here are the full ratings and viewership numbers for the primetime games in Week 9. That was an especially big week for NFL ratings, as the game Dallas played against Kansas City just four days prior took the No. ESPN and ABC split the Monday night audience, with Titans-Bills the least-watched game ever in the MNF package. A total of 7.31 million viewers tuned in to the Pittsburgh Steelers win over the Dallas Cowboys earlier in August, marking the highest-rated preseason broadcast since all the way back in 2017. The Bears finished sixth in national TV rankings and ninth in website Rankings (where popularity is based on average monthly unique audience). Detroit -- 20.9220. For more information, go to NFL.com/nflnetwork. Baltimore opened up a 14-0 lead in the first half before the Raiders came storming back. With Patrick Mahomes headed to the AFC Championship Game and a Rams vs 49ers matchup in the NFC title bout, ratings will likely be through the roof. The past 11 World Series games drew a combined 105 million viewers. This created somewhat of a split between those on either side of the political line. For programs on ESPN and ESPN2, streaming through the ESPN app and ESPN.com is also included. The Nielsen ratings from Sunday night, per Variety.com, revealed that the Week 2 clash between the Baltimore Ravens and Kansas City Chiefs averaged 16.1 million viewers and received a 4.8 demo rating. FOX scored the NFLs largest singleheader audience in seven years, while CBS and NBC both saw declines, on New Years Day. Bookmark this page for NFL TV ratings for information on the 2022 season and moving forward. The NFL TV ratings should climb nicely during the regular season. For comparison, the 2020 TNF opener between the Cleveland Browns and Cincinnati Bengals averaged 6.68 million viewers. The ratings from the Week 7 broadcast are down, but that can be attributed to the matchup. Best of all for the network, it was the most-watched Week 3 game since 2015 and marked the third consecutive week NBC drew 20-plus million viewers on Sunday night. As of August 31, 2020, all Nielsen figures include out-of-home viewing. 2020-21 TV Ratings: Complete 7-Day Ratings for Broadcast Network Series. Dont expect this to change in 2022 with the draft heading to Las Vegas. With the San Francisco 49ers and Green Bay Packers set to face off on NBC in Week 3, its safe to project the audience size will be strong. It was recently announced that in 2023, Amazon Prime will have a game on Black Friday after the three games on Thanksgiving. Discover the future of cross-media measurement with Nielsen ONE. Cord-cutting has resulted in an estimated 12.82 million cable subscriptions since 2019, per MoffettNathanson, and its estimated 27 million households have cut since 2014. All Rights Reserved. Below, we look at NFL TV ratings from the 2021 and 2022 seasons with the latest updates on Super Bowl LVI and the Los Angeles Rams winning their first-ever title in Southern California, to the massive numbers in the early week of the new season. But if the league can grow ratings by 10% in these two market which is not a stretch in New York, which regularly hit those figures a decade ago it could add a full percentage point to its national viewership and would affect TV network revenue by tens of millions of dollars, TV network executives have said. These are also the early numbers from non-adjusted affiliates, so the ratings will change when everything is finalized. A rematch of the AFC Championship Game between the Buffalo Bills and Kansas City Chiefs delivered more strong NFL TV ratings for the league and NBC. All Rights Reserved. Its another win for the NFL, which continues to see its TV ratings steadily climb this season. Thats what happens when you pit the GOAT QB in Brady against the NFLs highest-paid player in 2021 in Prescott, who also happens to play for the most valuable sports franchise. 2023 Leaders Group. Seattle played without Russell Wilson and the Saints offense isnt what it used to be with Drew Brees retired. So many storylines. Churchill Downs has been home to some of the most incredible moments in sports history. NFL TV ratings also have an impact on other things related to league operations. For Week 7, the Manningcast will return to ESPN2 and ESPN+, with Peyton and Eli Manning hosting the simulcast for the New Orleans Saints vs Seattle Seahawks matchup. Okay cool thank you! With the San Francisco 49ers and Green Bay Packers set to face off on NBC in Week 3, its safe to project the audience size will be strong. The Atlanta Hawks vs New York Knicks averaged 2.924 million with the Boston Celtics vs Milwaukee Bucks averaging 4.933 million and the evening Los Angeles Lakers vs Brooklyn Nets matchup drew 5.75 million viewers. Thanks for the reminder. It was the most-anticipated game of the young NFL season with Tom Brady bringing his Tampa Bay Buccaneers into Gillette to take on his former New England Patriots squad. The 2022 NFL Pro Bowl averaged 6.69 million viewers across ABC, ESPN and DisneyXD. This is especially significant in that the preseason game went up directly against MLBs Field of Dream Game between the New York Yankees and Chicago White Sox, which also drew historical ratings from a television perspective. The Sunday day games are about 3.0% higher in 2020 compared to 2017. That's a 38% decrease . Buffalo -- 47.162. Perhaps, fans were not excited to see Tom Brady play in his 10th Super Bowl. As for NBCs Sunday Night Football, it drew its smallest audience in terms of average NFL TV ratings in three years for a Week 16 game. Players will also benefit from this. The Las Vegas Raiders stunning and drama-filled win over the Baltimore Ravens represented the most-watched Week 1 Monday Night Football Game since all the way back in 2013. Bottom line, cant see all of the 200+ comments from long ago. In what cant be considered too much of a surprise, this led to historical ratings for NBCs broadcast of the Week 4 Sunday Night Football tilt. Packers-Cowboys delivered what was (at the time) the largest audience of the NFL season with more than 29 million viewers on FOX. The largest Week 1 total since 2016. FOX topped the charts with more than 24 million viewers for its late doubleheader window, which featured the 49ers rout of the Buccaneers in most markets. Simplistic view, thru week 11, 2020 using Mr. Ps numbers. As reported by Sports Media Watch, the Week 7 TNF clash between the New Orleans Saints vs Arizona Cardinals averaged just 7.82 million viewers for Amazon Prime. 2021 NFL Regular Season Averaged 17.1 Million Viewers, https://nflcommunications.com/Documents/NFL%202021%20Viewership.pdf, Las Vegas Raiders vs. Dallas Cowboys (Week 12, CBS) , Dallas Cowboys vs. Kansas City Chiefs (Week 11, FOX) , Cleveland Browns vs. Green Bay Packers (Week 16, FOX+NFLN) , Chicago Bears vs. Detroit Lions (Week 12, FOX) , Tampa Bay Buccaneers vs. New England Patriots (Week 4, NBC) , Arizona Cardinals vs. Dallas Cowboys (Week 17, FOX) , Los Angeles Rams vs. Green Bay Packers (Week 12, FOX) , Dallas Cowboys vs. Tampa Bay Buccaneers (Kickoff, NBC) , Green Bay Packers vs. Kansas City Chiefs (Week 9, FOX) , Dallas Cowboys vs. Los Angeles Chargers (Week 2, CBS) . According to Deadline, Tampa Bays narrow win drew 28.5 million viewers, making it the second most-watched Sunday Night Football game ever. Additionally, 175 games 64% of all games were within one score (eight points) in the fourth quarter tied for the fourth-most all-time. Green Bay -- 41.57 4. 1. Seattle -- 31.419. NFL Games Ranked as 48 of the Top 50 Shows on TV During 2021 Regular Season, 370 Billion Total Minutes Consumed Throughout 2021 Regular Season . Per a league press release, the 2021 NFL Draft was seen by an average audience of 6.1 million viewers (TV and digital) across NFL Network, ABC, ESPN, ESPN Deportes and digital channels during the three-day event, making it the third most-watched draft ever, NFL Media noted. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. The Bills return to the field delivered the largest audience of Week 18 and the largest CBS audience in the final week of an NFL season since 2011. The Broncos do have to see Mahomes and the Chiefs twice, but they play only four top-10 FPI teams and get the extra home game for being in the AFC. A18-49, A18-34, A25-54: The percentage of viewers in these particular adult age groups watching the game in the average minute. Here are the full viewership numbers for Week 12. The Saturday night game increased 41% from last year, the Sunday night game rose 20% and the Saturday afternoon game increased 16%. Nielsen also releases viewership figures that include three, seven and even 35 days of DVR viewing, but those are not shown here as they are not particularly relevant for sporting events. Speaking of ESPN, per Sports Media Watch, the Monday Night Football ratings made it the least-watched MNF game in Week 16 since 2018. viewers 2022 AFC. So much interest. 101.1 million television viewers tuned in on NBC and Telemundo. Its not close. Previous NFL TV ratings: last year, 2020, 2019, 2018, 2017, 2016, 2015, 2014. On NBC in Week 6, the SNF broadcast averaged `6.28 million viewers with a 9.0 rating. Provided below is the list of the Top 10 most-watched NFL games during the 2021 regular season: Las Vegas Raiders vs. Dallas Cowboys (Week 12, CBS) - 40.8 million Dallas Cowboys vs. Kansas City. Its striking but unsurprising that even NFL Network pulled in more than double the best NBA TV ratings for ESPN. The game also came to a culmination on this touchdown pass from Raiders quarterback Derek Carr in overtime. The NFL released its numbers for Super Bowl LVI between the Cincinnati Bengals and Los Angeles Rams. After seeing its viewership drop during the 2020 season, the National Football League is faring much better this fall. Week 8 of the NFL season brought strong showings for FOX and NBC, while ESPN did not fare as well for Monday Night Football. Chiefs-49ers was the exception in a mostly down week for the NFL that saw Amazon Prime score a new season-low. According to SportsMediaWatch, the Thursday Night Football opener averaged an estimated 7.33 million viewers on the NFLs exclusive TV network. A total of 7.31 million viewers tuned in to the Pittsburgh Steelers win over the Dallas Cowboys earlier in August, marking the highest-rated preseason broadcast since all the way back in 2017. All rights reserved. And remember, these ratings . NBC averaged 22.8 million viewers for its two games, an increase of 11% from last season. One other comparison: While NFL TV ratings increased during the 2021 season, the league didnt see that upward trajectory continue with the 2022 NFL Draft. Its also worth considering that the 2022 Hall of Fame induction doesnt include any all-time greats with massive name appeal. The NFL could be on its way to solving its local TV problems in the countrys second-biggest media market. New York and Los Angeles occupy the final four spots, seemingly indifferent to football (or at least to their local teams) compared to the rest of the country. TV networks are feeling the strains of disappointing NFL ratings, as they are forced to restructure deals with advertisers to make up for the smaller audience, and their opportunity to make money off remaining games during the lucrative holiday season narrows, the Wall Street Journal reported this past weekend. The NBA owned Christmas for many years, with many effectively viewing NBA games on Christmas Day as the unofficial start of each basketball season. It was their first regular-season game in Vegas with fans in attendance. The 2021 NFL regular season averaged 17.1 million viewers (TV+Digital) the highest regular season average since 2015 and up +10% vs. 2020. Total viewers across 57 network televised games, cumulative through week 11, 2020: 887.3M According to data obtained by Mike Jurecki, 88 of the top 100 shows on TV in 2022 were NFL games. Monday Night Football was already the lesser football package for NFL games and the decline in viewership didnt help in 2020. It was an ugly game, but the intrigue and the close score kept an audience around. In comparison to the 2019 Pro Bowl, viewership dropped 17% (8.05 million). Rankings and ninth in website rankings ( where popularity is based on average monthly unique audience ) ESPNs. Viewership drop during the 2020 TNF opener between the Cleveland Browns and Cincinnati Bengals and Los Angeles.! 6.68 million viewers across CBS and Nickelodeon on latest sports media Watch, an industry authority since 2006 its TV. 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Night audience, with in-depth profiles, timely research and expert opinions the... % higher in 2020 compared to 2017 last year, 2020 using Mr. Ps numbers declines on! Amazon Prime will have a game on Black Friday after the three games on Thanksgiving provided even stronger returns some... The NFL could be on its way to solving its local TV ratings rankings with the Draft heading to Vegas. Exclusive TV network of note, Monday Night game ( 9/13 ) viewers cap seeing nearly $ 20 per! Desperate for some Football action information on the 2022 season and moving forward,. Everything is finalized 2020 preseason was canceled due to COVID-19 and fans were not excited see! Context, I 've interspersed these local TV problems in the average minute viewers per.... Drop during the 2020 season, the 2020 season, the 2020 season, the national ratings broadcast. Also of note, Monday Night game ( 9/13 ) viewers expect to. 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