The backlash was real: Smiths high-powered talent agency, Creative Artists Agency (CAA), faced a dilemma of historic proportions when debating about whether to dump the controversial actor for whacking Rock across the face. But charges against the future MVP-winner were eventually dropped, and his exile from the commercial world did not last forever. Having a famous person huck your product isn't always win-win. The statement dominated the media coverage so much that no one really remembers the rest of the collection. Celebrity endorsements gone bad. In 2013, Blackberry announced the singer Alicia Keys as 'creative director' in line with the launch of a new operating system. Her Own Clothing Line, Thalia vs. Pharmaceutical Company Genomma Lab International, IMAGE DISTRIBUTED FOR PARKWOOD ENTERTAINMENT / AP, Katy Perry vs. British Hair-Care Company Good Hair Day, make an estimated $750 million in retail sales. Here's a look at some of the biggest athletes who lost endorsements and the money that went with those deals. After all, actors, musicians and models have to find a way to make a decent amount of money in between movie roles, albums and photoshoots. A few weeks later, he called it a scam on TV. Catholic bishop from Texas, Rene Gracido asked for a boycott not only of Pepsi but of its holdings as well, including Taco Bell, KFC, and Pizza Hut. Brand Sense was supposed to broker the deal for Britney Spears to make an Elizabeth Arden perfume ("Radiance"), but they claimed that Brit's dad and business manager, Jamie Spears, went behind their back to cut them out of the deal, depriving them of their commission. However, looking back to the end of October 2020, Depp was facing some of his multi-million dollar endorsement deals in jeopardy. Men bought his Calvin Klein underwear, women bought magazines bearing his face (and his underwear for that matter) and the brand of "Becks" was soaring. COMPLEX participates in various affiliate marketing programs, which means COMPLEX gets paid commissions on purchases made through our links to retailer sites. The issue is still unresolved. While also being one of the biggest first world problems of all time, Lebron's tweet cost Samsung critical public image against its major competitor Apple. Oprah Winfrey has openly struggled with her weight for years, so her longtime pairing with Weight Watchers feels uniquely authentic. Reference. Great post! The more the artist encountered resistance, the more it seemed to spur him on his campaign. The film is scheduled to release in 2022, but as of now, no official date has been issued yet. The luxury brand did not step back from the actors deal signed back in 2015 to be the face of their cologne Sauvage. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '5400bab7-c3aa-44f3-b898-4190bcaecddf', {"useNewLoader":"true","region":"na1"}); Of course, the examples mentioned were of the more extreme kind. Free and premium plans, Customer service software. In this Japanese ad for Kirin, he's painting a roof, and a friendly animated bird joins him while he drinks a beer. Complex Media, Inc. All Rights Reserved. To make matters worse, this was all captured on his British reality show (side note: I must see this). He got the axe for being too good at his job. Celebrity endorsements are easy marketing for big business, even if they feel a little hollow. The actress also appeared in a promotional ad for a charity, and was wearing a watch from another company in the picture, which was also forbidden according to her deal with Weil. Here is a list of a few celebrity brands and endorsements gone wrong. Despite the enormous benefits of celebrity and influencer endorsements, marketers face equally great risks in partnering their brand or product with an individual since unpredictable scandals and controversy can damage a companys reputation and sales. The celebrity-level ambitions of all of these brands have produced terrible rap songs promoting their products, collaborations gone wrong, and just plain bad advertising. The Connecticut attorney general, however, stated concern about the predatory lending fees associated with the Kardashian Kard, so the family decided to pull out of the endorsement deal. The Idea: Celebrity endorsements used to be fairly straightforward: a face in an ad, a logo on the TV screen. Khan has never been one to shy away from media attention, so he addressed the issue by saying that research indicates that men do, in fact, use skin lightening cream. After his indictment, Nike suspended its contract with him, without pay. After publicly making anti-semitic and other inappropriate statements, his supporting brands, like Balenciaga, The Gap, Adidas, his artist agency, and, Especially for the sporting goods manufacturer Adidas, who has been working with the rapper for almost ten years, the discontinuation of the popular line will result in aching sales losses. The severed relationships included big names such as Walmart, Smithfield, Novo Nordisk, QVC, Target, Caesars Entertainment, Whit-Ash Furnishings, and Home Depot. Yardley cosmetics ended its relationship with actress Helena Bonham Carter shortly after the British actress announced that she never wore makeup and, thus, had no idea why the brand had chosen her. showcases some major celebrity partnership fails in order to demonstrate possible consequences for the individual as well as the company. Emancipation is scheduled to be released in select cinemas onDecember 2, 2022, before its streaming release on December 9, 2022, on Apple TV+. Perrys team, however, stated that Jemella Group is backing out of the deal because they are changing owners and simply want to save face. In 2011 her lawyer wrote, "Ms. Polizzi recently filed claims for fraud and breach of contract against SRG. The statement dominated the media coverage so much that no one really remembers the rest of the collection. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. But, every once. At issue was her decision to appear in a Super Bowl advertisement for SodaStream (SODA), an Israeli company that manufactures home carbonation products and operates a facility in the West Bank. Hydroderm claimed that Hatcher violated her contract, which stated that she was not allowed to endorse companies who sold products similar to Hydroderm. (We're only human, after all.). Some celebrities are forever linked to their product endorsement - like Michael Jordan and Nike, or Suzanne Somers and the infamous ThighMaster. August 03, 2022, Published: Actress Scarlett Johansson was taken to task for endorsing SodaStream, an Israeli company that operates a factory in a West Bank settlement, on controversial, Israeli-occupied territory. "I'm behind Robyn 100 percent, he said. Khan also said that he doesnt think theres anything wrong with that, and wouldnt endorse anything he didnt agree with. Paying the actress over $5 million to use her new song -- "Like a Prayer" -- in the spot, Pepsi premiered the commercial to almost 250 million people during a broadcast of "The Cosby Show.". hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'a17c258a-8bae-44ae-9334-13280ba16cad', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. The Lakers star lost an estimated $10 million when McDonald's declined to renew his contract at the end of the 2003. Overall, Phelps and his pocketbook remained relatively unscathed -- Speedo, Visa, Subway and others decided to stick with him. A flurry of tweets can cause Bitcoin to sink or soar or boost the fortunes of "memecoin" investors with a simple online meme. Some people even questioned his sexuality due to his choice to promote the product. Access your favorite topics in a personalized feed while you're on the go. One of my favorite celebrity endorsements is Ellen for Covergirl. Still Weight Watchers took the flub lightly, releasing the statement, "We love Charles for the same reason everyone loves Charles, he's unfilteredWe agree that being a spokesman for Weight Watchers is a pretty great gig.". Michael Vick's conviction on dog-fighting charges cost him a lot more than jail time. Charles Barkley you been punk'd. Back in December 2011, former NBA power forward and current basketball analyst Charles Barkley became the spokesman for Weight Watchers's "Lose Like a Man" campaign. Offers may be subject to change without notice. The star thought that he was no longer part of the deal as of 2012, but the company claimed that Will.i.am was supposed to be directly involved until 2016. Subscribe to the Marketing Blog below. Actor Alec Baldwin appeared in advertisements for the financial services company Capital One Bank (COF), which wouldnt be a big deal for most other actors. 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The company insisted that Phelps' behavior did not align with its views and announced that they would not renew his contract once it expired at the end of that February. 800-226-9766; . After publicly making anti-semitic and other inappropriate statements, his supporting brands, like Balenciaga, The Gap, Adidas, his artist agency, and Vogue, had no other choice than to distance themselves from the musician in order to preserve their reputation. Kate Moss was axed from various fashion lines after the Daily Mirror printed photos of the British supermodel snorting cocaine in 2005. He was sued for breach of contract to the tune of $25.2 million. 25 percent of participants said travel and, Something to argue about between plays>>. So here's to brands like Charmin, who made Kim Kardashian be. Most recently, Mr Musk released a statement that his electric car company Tesla would be pulling out of an agreement to accept Bitcoin as payment for cars due to environmental concerns. 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